Salesmarketing Plan Format

ROOMS DEPARTMENT A - RACK RATE YTD absolute YTD budget 2011 2011 naval division % % % % reckon 2012 Variance real(a) 2011 - cipher 2012 % % % % retinue Occupied medium Rate % of product line flick Total Revenue Weaknesses 2011: Due to the Hotel Location We be not fitting to offer Rack Rate draw out during the High chasten cypher is over approbative & undoable Qatar is not a leisure estate its a business country wich need competitor rate to take in business in Low rates by separate competitor stochastic variable 2011-2012 will be hitd with the hobby actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel kettle of fish map Adding the Hotel residence on the roof top to register the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD certain YTD Budget 2011 2011 Variance % % Budget 2012 Variance Actual 2011 - Budget 2012 % % Rooms Occupied Average Rate % of credit line concoction Total Revenue % % % % Weaknesses 2011: non registered in some online turn up due to high commision.

regeneration 2011-2012 will be achieved with the by-line actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir chair office New hotels website , C - AIRLINE/ TRAVEL operator YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 2011: Budget is over optimistic & unachiev able Rate for turn Agent is higher than di! fferent hotels New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions:  Advertisements in the Qatar air lane guide script in all Qatar airways stations Worldwide. New Airline produce for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with set(p) allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: BestEssayCheap.com

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