Brand Management of West Jet Airlines.

According to a recent survey by SFP (Spencer Francey Peters), a northeastern American defecting agency and The Strategic Counsel, WestJet came in at number 3 in Canadas best managed blots, mend stress Canada bottomed out in last place. Respondents be companies found on a number of criteria relating to stagey of brand visit including consumer focus, node help, brand values, reliability, consistency, value, trustworthiness and respect (par3 outstrip Managed Brands). The fire part of this survey, is that by having consumers respond to these criteria, the companies brands argon judged not by how much value the consumer sees in the product and service they are purchasing, and not just the popularity or commonplace the brand whitethorn have. When you think brand management, you usually think active the logo, the ad campaign, the spokesperson. But in fact, its the customer experience that speaks volumes around what makes a well-managed brand, says Luba Krekhovetsky, managi ng editor of Canadian Business. The three most principal(prenominal) factors in brand management are: the ability to deliver systematically on a customer promise, the clarity of that promise, and the total step of customer service (par6 Best Managed Brands). WestJet manages its brand in this way, by maintaining superior and consistency in its service and product. This quality and consistency is delivered with what WestJet calls On-time Performance.

WestJets rendering of on time is an arrival at bottom 15 legal proceeding of scheduled arrival at gate (On-Time Performance), and this performance is stick on b i-monthly on the WestJet website. This post! ing, not required by Canadian align and one of its gentle in the airline industry, shows WestJets commitment, over rivalry airlines, to its customers. So how does WestJet ensure that this commitment is consistently met, and their brands image upheld? By internal branding, the surgical procedure of marketing to your employees. WestJetters, as... If you want to get a expert essay, order it on our website: BestEssayCheap.com

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