Wine War Essay Example for Free

Wine War EssayWhat changes in global industry and agonistic dynamics led france and traditional producers to lose market share to challengers from Autrala, United States, and other New World countries in the late twentieth century? all over the ages, European countries were alone on the world wine market. They have a great heritage in production and are known and apprehended in all countries. They tried to exportat their products but they had faced problems ( like transportation which is extremely expensive and wine that dont travel well). Also, producers tried to find solutions like new packages (glass bottles in the 18th century and early the 19th) but this was done outside a competition point of view. Unfortunately, the solutions found was not in truth elaborated and did not allow French wine to be largely spread in the foreign countries. They did not though that this non-satisfied demand in foreign countries would lead them in a wine war.Complex national and European Com munity statute laws (taxes on exportations, little possibility to transform the wine and to do new excisting products around it, high cost of roduction ) added to the transportation problems did not allow French producers to satisfy the needs allover the world. Therefore, some countries began producing their own wine and as well developed new processus and new technologies to produce, transport and market their product.Until today, United States, Australia, Chile and other countries manage to reach unspoiled ranking in sales and good reputation of their products. Their creativity, innovations and lower prices permit these New world producers to follow the demand and understand the new young generations and new wine-drinker-countries demand. During this time, countries such are France was struggling with legislation and continued to think people prefer French wine because of its quality and its long tradition.They just looked at the decreasing consumption of authorised, everyday wine, without changing anything in their methods until few years ago. Where French producters never did anything to sell their wine, the new producers developed very good marketing strategies, and in effect(p) distribution systems. In the same time they also increased the quality of their wine and reached good opinion in wine drinker mind. The brand index that has been developed around these alcohol products allows international wine companies to defeat the French very high quality wine.