Internet Use in light of the Uses and Gratifications Theory

PBS Frontline Documentary: Growing Up Online Uses and Gratifications (Katz and Blumler) The documentary foremost presents to us a barrage of reasons why teenagers are purportedly hooked to the internet, and the activities in line with the use of this medium this is an lesson of ane of the basic premises of Katz and Blumlers Uses and Gratifications Theory: that the audience actively chooses a particular medium for real reasons and to touch certain goals. This highlights the fact that the audience is a discriminating substance maltreater instead of being a passive recipient of media. both teenager or group of teenagers need their own reasons for exploitation the internet, it may either be to play a stake with friends or make friends through online games themselves, subscribe in the have intercourse with the hottest hits or change surface take a peep into an early(a)(prenominal) individuals life through his/her homepage. This shows how events and conditions in the humankind influence media use. The internet is shown as an outlet for self expression, an crusade for communication and a source of entertainment free from encounter that can be imposed by authority figures a manage(p) parents. This is overly unmatched of the reasons for medium choice for gratification need.

roving phones as second preference of medium when internet ingress is unavailable, shows one of the theorys basic assumptions, how the medium competes with other avenues, like other forms of media, for gratification. On one level, the internet is industrious for Information-seeking to be quickly met by accessing sites such as Sparknotes which makes perusa! l very much easier considering teenagers lifestyles and other factors like while constraints. nigh everything needed, like things regarding matters such as suicide or even maintaining eating disorders, are easily available online. On another(prenominal) level, the exchange of information shows how individuals use medium name with others and begin models of behaviour from whom they would base their own actions. Even...If you want to get a full essay, order it on our website: BestEssayCheap.com

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