The True Hero of Homers The Iliad Essay -- Home Poetry Poem Iliad Ess

The True Hero of Homer's The Iliad The Iliad is a story where numerous men ought to be perceived as extraordinary war legends. They all show an enormous measure of boldness to battle in such a brutal fight. In any case, this paper?s principle center is between two extraordinary pioneers of rival sides. Achilles, who speaks to the Achaians and Hector, who speaks to the Trojans. Despite the fact that both show their boldness during a wide range of examples in the sonnet, it?s very evident to the peruser who the better of the two is. The remainder of this paper will demonstrate why Hector is a more noteworthy saint in correlation with Achilles. The peruser is acquainted with Achilles in the main book of the sonnet. Lord Agamemnon and Achilles are having a contention over a lady. In any case, on the off chance that you read further into the contention it has more to do with respect. Respect is by all accounts the most significant thing to the entirety of the characters in the sonnet. In book two, after the contention among Achilles and Lord Agamemnon has gone to a hault, Achilles has just chosen not to safeguard his armed force. He feels the lord has shamed him, by declining to give him Chryseis. So for about  ¾ of the war he didn't help his kindred siblings in fight, rather he decided to mope for the greater part of the sonnet. He realized that he was urgently required at one point what's more, despite everything would not aid fight. He watched everything that was going on by conveying Patroklos to Nestor. Nestor would stay up with the latest with the day by day events. There are three separate events where things weren?t going for Achilles, and he would cry. His tears were so overwhelming and his cries so boisterous that his mom would descend from the sky (She is a goddess) to offer her assi... ...his life. The fight was extremely serious and the sonnet gives an extraordinary portrayal of the events. The peruser can without much of a stretch get a psychological picture of the scene. Their last fight was depicted from the setting in the sky, right to Achilles? stick tearing through the substance in Hectors neck.. I could nearly hear the banging of the weapons of the two warriors. As I would like to think if Achilles would?ve been fighting for whatever length of time that Hector he wouldn?t have won. Hector kicked the bucket battling for his nation and that was accepted to be the most prominent respect of all. In the event that you take the two characters and hold them up close to one another there isn?t even an inquiry in my brain concerning who depicts the more gallant job. Achilles battled at long last since he reprimanded himself for the passing of his companion. Hector battled for his nation, his family, and for his respect.

Total drag and its variation with altitude Essay Example

Complete drag and its variety with elevation Paper The condition for complete drag is: D = CD x S x ? rV2 (Preston, R) where, CD is the coefficient of drag. It must be partitioned into two sections, the Cdi (Coefficient of prompted drag) and CDp (Coefficient of parasite drag. ). Accordingly it tends to be composed as: D = (Cdi + Cdp) x S x ? rV2 (Preston, R) The planes all out drag decides the measure of push required at a given velocity. Push must approach haul in consistent flight. Lift and drag change straightforwardly with the thickness of the air. As air thickness expands, lift and drag increment and as air thickness diminishes, lift and drag decline. Along these lines, both lift and drag will diminish at higher elevations. Fig 1 shows the all out drag bend which speaks to haul against speed of the article. The fuel-stream versus speed chart for an air diagram is gotten from this chart, and by and large looks as appeared in Fig 2 From the above drag it is seen that the all out drag is least at a specific speed. This happens when the parasitic drag is equivalent to the actuated drag. Underneath this speed initiated drag commands, or more this speed parasite drag rules. Configuration engineers are keen on limiting the all out drag. Lamentably numerous components may struggle. We will compose a custom paper test on Total drag and its variety with elevation explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Total drag and its variety with elevation explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Total drag and its variety with height explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer For instance, longer wing length diminishes initiated drag, yet the bigger frontal zone generally implies a higher coefficient of parasite drag. Then again, a high wing stacking (I. e. a little wing) with a little viewpoint proportion creates the most minimal conceivable parasite drag yet shockingly is the produces for a ton of actuated drag. In late time it is seen that fly aircrafts have longer wings, to lessen initiated drag, and afterward fly at higher elevations to decrease the parasite drag. This causes no improvement in streamlined proficiency, however the higher elevations do bring about progressively proficient motor activity. (Preston, R) Angle of Attack (AOA), is the point between the wing and the relative breeze. Everything else being costant, an expansion in AOA brings about an increment in lift. This expansion proceeds until the slow down AOA is arrived at then the pattern turns around itself and an expansion in AOA brings about diminished lift. The pilot utilizes the lifts to change the approach until the wings produce the lift fundamental for the ideal move. Other than AOA different factors likewise add to the creation of lift, similar to relative breeze speed and air thickness I. e. temperature and elevation. Changing the size or state of the wing (bringing down the folds) will likewise change the creation of lift. Velocity is totally important to create lift. In the event that there is no wind stream past the wing, no air can be occupied descending. At low velocity, the wing must fly at a high AOA to occupy enough air descending to create satisfactory lift. As velocity builds, the wing can fly at lower AOAs to deliver the required lift. This is the reason planes flying generally moderate must be nose high (like an aircraft not long before landing or similarly as it takes off) yet at high velocities fly with the fuselage genuinely level. The key is that the wings dont need to occupy quick moving air down about as much as they do to slow moving air. Air thickness likewise adds to the wings capacity to deliver lift. This is showed principally in an expansion in elevation, which diminishes air thickness. As the thickness diminishes, the wing must push a more noteworthy volume of air descending by flying quicker or push it down more diligently by expanding the approach. This is the reason airplane that fly high should either go extremely quick e. g. Mach 3, or must have a huge wing for its weight. This is the reason the huge traveler planes journey at higher height to lessen drag, and thus save money on the roll costs. (â€Å"Aircraft for Amateurs†, 1999) Small measured airplanes have lower than typical Reynolds number. The drag coefficient owing to skin grating is henceforth higher for the little airplane. Thus, the most extreme lift-drag proportions normal for business stream airplane will in general be lower than those of the huge vehicles. Consequently, the littler flights can fly at generally lower elevations. References Books John A. Roberson Clayton T. Crowe, 1997, Engineering liquid Mechanics, sixth ed. , John Weily Sons Inc., ISBN 0-471-14735-4. Merciful Klienstreuer, 1997, Engineering Fluid Dynamics, Cambridge University Press, ISBN 0-521-49670-5 Websites â€Å"Aircraft for Amateurs†, eleventh Jan. 1999 http://www. fas. organization/man/dod-101/sys/air conditioning/introduction. htm Benson, T. , â€Å"The Beginner’s manual for Aeronautics†. , fourteenth March 2006 http://www. grc. nasa. gov/WWW/K-12//plane/Johnston, D. , â€Å"Drag†, http://www. centennialofflight. gov/exposition/Theories_of_Flight/drag/TH4. htm â€Å"Parasitic Drag†, http://adg. stanford. edu/aa241/drag/parasitedrag. html Preston, R. , â€Å"Total Drag† and â€Å"Flight Controls†, http://selair. selkirk. bc. ca/aerodynamics1/

14 potential Issues with Crowdfunding and How to Solve Them

14 potential Issues with Crowdfunding and How to Solve Them © Shutterstock.com | Igor SamoilikCrowdfunding has been around for a while now, facilitated by the many different platforms that have set up shop on the internet. As more people become aware of the benefits of this method of raising capital for ideas and inventions, the more complex the ecosystem is becoming. Navigating this new way of raising funds is rife with its own set of problems big and small. In this article we will look at 1) issue #1 choosing the right platform, 2) other crowdfunding issues (issues #2 #8), and 3) issues with equity crowdfunding (issues #9 #14).ISSUE #1: CHOOSING THE RIGHT PLATFORMAs the world of crowdfunding expands and grows, the choice of which platform is the right fit for a particular idea or product has also become a tough and overwhelming one to make. At first glance, most of the well-known websites can appear almost identical. But on closer study, there are a variety of factors involved that complicate this decision.Solving the issueStep 1: Unders tand the projectThe first step to making this decision is to first ensure that the idea being put forward is a strong one that will appeal to the target audience. People tend to give money to projects that:Are relatable through the project’s message or causeAllow people to connect to the project through the media made availableOffer an interesting or unusual reward in exchange for the donationIn addition to this, it is important to understand how the money raised is to be spent, what genre the project falls within, is the project such that people unfamiliar with a brand be willing to donate or is the brand completely unknown.Step 2: Understand Funding RequirementsOnce these issues are clear in the minds of those putting the project forward, it is important to consider whether partial funding would be acceptable or does the project require full funding. This seems like a simple answer but is actually more complicated a decision than it appears. Small businesses can set themselves u p for failure if they accept partial funding and are then unable to meet the expectations of those who have donated. Orders taken will need to be fulfilled but this will not be possible if the money collected is not enough to cover the costs of production. However, there is a chance of collecting enough funds, just under the target amount, to meet the cost requirements of the project. This is why it is important to understand how well the project may do and make this decision accordingly.Step 3: Understand the Brand Value of the Potential PlatformsSome crowdfunding platforms are more well-known than others, which could mean a larger target audience to be reached. On the other hand, some are very niche players such as hubbub, which accepts only university and charity related projects. This could mean access to a smaller but more relevant and more likely to donate audience.Step 4: Understand What You Need From the AudienceSome websites allow you to post your project after meeting a ba re minimum of requirements. Others carefully curate and select the projects that can be presented to the audience. Still others coach a project team through the entire process, offering tips and advice. Before choosing a platform, it is vital to be clear on the level of assistance that is required and needed. Some people do not do well with handholding and prefer autonomy, while others may want to benefit from the experience of others to ensure success. A professional in their field may not need an audience telling them how to do what they are trained to do. On the other hand, an entrepreneur may want to use all the help they can get.A useful infographic to make this decision can be found here.OTHER CROWDFUNDING ISSUESIssue #2: Planning a realistic target amount and Time FrameEnthusiastic project owners may be convinced that their great idea is enough to raise at least the target amount in the specified time. But in reality, it is important to be more pragmatic about both the total amount to be raised and the time frame needed to raise it in. A good place to start is to assess realistically how much money is required to reach the next major stage of the project. Often, project owners take to crowdfunding in phases, choosing to fund one phase and completing that target before asking for the money for the next phase of the project. This helps keep target amounts more achievable and less daunting. It is generally accepted that campaigns with time restraints have better outcomes. This means limiting to a few weeks rather a few months. The balance here is crucial as a campaign that lasts for a few days may not afford enough time to effectively communicate with the target audience without resorting to spamming. A campaign that is a few weeks long will allow a project owner to update donors once or twice a week easily.Issue #3: Building InterestEven when a great business idea exists it is not a necessary that the donations will pour in automatically. There needs to b e a properly prepared campaign to generate and maintain interest in the project. It is a good idea to spend some time and effort to assess potential interest in the project before officially asking for funds. Through this phase and through the fundraising project time and manpower need to be budgeted to ensure a successful fundraising campaign. Without specific requests, the campaign may get lost in the crowd of other projects or people may forget that it is something they need to do. A personalized outreach is the best way to approach the first degree network which is usually made up of friends, family, acquaintances and coworkers. These people can then help spread the work to their own networks, generating interest in a wider circle of possible donors.Issue #4: Managing Expectations and Delivering on Promised RewardsOne of the most common problems in crowdfunding is meeting expectations of those who give to the campaign. As soon as the campaign ends, the race to meet reward expect ations begins. If a campaign does really well, then there may be more backers that need to be rewarded than was expected. If the campaign was run to receive as much funds as collected, then there may not be enough money to fulfill promises made. Even in the best situations, there may be unforeseen events such as manufacturer or parts issues and unexpected shipping problems or costs. To overcome these problems, it is necessary to first come up with a realistic time frame for delivering rewards and then build a reasonable buffer into this time to allow a more accurate expectation to be set for the campaigns supporters. Some experts suggest tripling the original length of the reward fulfillment time needed.Issue #5: Managing Copyright IssuesA potential problem when crowdfunding is copyright protection and intellectual property rights. Unscrupulous individuals may troll crowdfunding sites and steal ideas for inventions and projects before the original project owner has a chance to compl ete their fundraising. Another aspect of this is if the invention under question unwittingly infringes on someone else’s intellectual property. In the latter case, there is a chance that the owners of the intellectual property will hit the project owner with lawsuits that may result in a loss of revenue to handle. For both these reasons, it is a good idea to hire a lawyer to ensure that there is no infringement on existing rights and to better protect an original idea. This may be an expensive proposition however. Other ways to ensure some degree of protection include working with the funding portal of your choice to counter this issue. There are platforms that require investors to sign non-disclosure agreements (NDA) and also provide private data rooms where information can be uploaded but not accessible to the general public. There data rooms should be password protected and allow the campaign owner to see how long the files were viewed and by whom.Issue #6: Managing Compliance and Accounting IssuesThere is generally an uncertainty when it comes to accounting rules for money raised through crowdfunding. Different financial experts will have a different opinion on whether the money raised through these means are to be counted as capital or income. This can lead to accounting and compliance confusions. Some countries or states within the US will have rules for how this money is to be taxed. Others have yet to create laws and regulation to streamline this aspect. Depending on the place where the project owner is based and where the money is being collected there may be rules and regulations that need to be complied with. And since these rules are so loosely defined, it is important to attempt to understand them before setting up a campaign to collect funds.Issue #7: Managing Privacy IssuesThere are several types of privacy and security problems that can arise as a result of a crowdfunding campaign. Since information on the internet seems to live forever, a ca mpaign to raise funds to pay personal bills may affect a job offer many years later if the employer does an internet search. Other problems may exist as well. In an effort to connect with the audience and make them feel invested in the project, campaign owners may get carried away and share too many personal details of their lives. This information could fall into dangerous hands and compromise the safety of the campaign team and their families. Details such as home addresses, locations, photos of license plates, cell phone numbers and names of schools or other such places should never be made public online.Similarly, for those donating money, it is vital to choose sites that are dedicated to protecting their financial and personal data from possible scammers and con artists.Issue #8: Risk of Scammers and Lack of TrustAs much as one would like to believe that people are essentially good, there are the requisite bad seeds in every group. Though some websites have rigorous screening p rocesses, a scammer may slip through. Others don’t have this process to begin with, increasing the chances of someone who will either fail to deliver on a project or never intended to do so in the first place. This can become a major problem for those who visit crowdfunding websites to donate. For the rest of the campaign owners, it can also mean a general lack of trust around crowdfunding which can affect the whole community. Whether it is an individual, a team or a charity that asks for a donation, it is up to the donors to do their due diligence in terms of understanding where their money will go and whether they are ready to take a chance on an unknown person. The first source of information is a simple google search. For those looking to give to a cause or a campaign and for those who choose to help spread the word for one, simple steps to gather some information will help stop these scammers before they can get away with swindling innocent people.ISSUES WITH EQUITY CROWDFUND INGA major type of crowdfunding is equity crowdfunding. Here, a variety of people can invest in a company in exchange for an equity stake in this company. Websites that facilitate this type of crowdfunding have existed in Europe since 2012. In the United States, this version of crowdfunding is held back by the lack of regulations governing transactions and ownership. Though made possible under the JOBS act of 2012, there is still a lack of a final set of guidelines by the Securities and Exchange Commission. Though there are benefits to this sort of crowdfunding such as the ability of an entrepreneur to raise money where they couldn’t before through traditional venture finance channels, there are some problems that exist simultaneously. These include:Issue #9: ValuationA business that is listed on a crowdfunding platform usually has valuation set by the entrepreneurs themselves. But this is not an accurate representation because startups are usually not worth as much as the entrepr eneur thinks it is. This means that without a true valuation, investors will not be able to get the promised returns. This problem can be overcome by ensuring that lead investors are experienced angel investors who are able to conduct their own valuations and allow sophisticated crowd investors to get successful return on investments.Issue #10: Inadequate Due DiligenceIn equity crowdfunding, there is very little time for proper and detailed due diligence. This can lead to losses that could be averted by an experienced angel investor and proper due diligence.Issue #11: Lack of AccountabilityIn equity crowdfunding, no investor is representing their own interest. This means that there is no accountability on the part of the startup business to ensure that the money is spent wisely or as planned. Experienced investors on the other hand can help steer a company through initial periods of low cash flow and out the other end. A way to overcome this would be for investors to ask for regular updates, financial statements and proof of progress from a company before investing.Issue #12: Potential Lack of Financial MattersIn traditional equity financing, the investors may make it necessary for themselves to be on the board of a startup. This means that the startup will benefit from the financial and business experience and expertise of the investor. This is an aspect that is not enforced in equity crowdfunding.Issue #13: Corporate GovernanceAgain, in a traditional financing situation, investors ensure that a startup has a corporate governance mechanism in place. This helps ensure that management teams are challenged constructively by experienced investors, genuinely interested in the success of the company. This important aspect is missing in equity crowdfunding and is at the discretion of the entrepreneur.Issue #14: Lack of Structured Communication Channels and MechanismsThis is an issue that is slowly being addressed by equity crowdfunding websites. There are post-raise areas where communication can continue after a campaign closes. It is important for an entrepreneur to keep an open channel of communication with investors throughout the process to ensure that there is no key point in time where the management team has to spend time placating concerned stakeholders. An open channel will ensure that stakeholders are there to support through difficult times rather than blaming the team.

Women s Rights Of Women - 1230 Words

Women’s suffrage has stretched from the 1800’s to present day, as women have struggled to have the same civil and constitutional rights as men in politics and be appreciated as equals in the workforce. Groups of women known as suffragists questioned the customary views of women’s roles. Eventually our nation has evolved and realized that male-controlled societies suppress women’s rights. From the beginning steps taken in 1850 to 2013 with women earning combat roles in the military, women’s roles to society, their work ethic, and progressively public aptitude, as a whole should be allowed the right to vote, help the country grow economically, politically, and have the overall rights equal to those of men. In 1850, the first National Women s Rights Convention took place in Worcester, Mass., bringing in more than 1,000 members. From that point on, National conventions were held yearly (except for 1857) through 1860. This was the first step towards women coming together and questioning women’s defined roles. It all began with a meeting of 240 men and women. There they came up with what is considered to be a women s Declaration of Independence. (History, Art Archives, U.S. House of Representatives, 2015) Most of the women who met at these conventions were women who had been active in anti-slavery work. They themselves started to view women as imprisoned by a culture that deprived them of the basic rights that men had. Two key women’s leaders, Susan B. Anthony,Show MoreRelatedWomen s Rights Of Women Essay1455 Words   |  6 Pagesa myriad of women have expressed through outlets such as public assemblies, literature, and speeches. There have been three waves of the women’s movement, each targeting a variety of issues within each era. The third wave was in 1995, where Hillary Clinton spoke in Beijing, China, claiming that women’s rights were the same as human rights, that every aspiring girl deserved the civil liberties that every man was given around the world. Moreover, the movement had shifted towards women in developingRead MoreWomen s Rights Of Women1265 Words   |  6 Pagesstands in the way of women being equal to men? Journalist Carlin Flora suggests the following, â€Å"While not all claims to humanity are universal and no one context, culture or continent can truly represent all peoples, the following three examples from very different contexts, cultures and continen ts show that some violations of women’s human rights are universal. In particular, it is still the case the world over that a woman’s reproductive rights, which impact on her right to life, are still seenRead MoreWomen s Rights Of Women881 Words   |  4 PagesTwenty –first century ladies are discovering it a daunting task to keep up both sexual orientation parts as an aftereffect of the women s activist development. They are presently assuming liability for both the supplier and the nurturer, battling like never before to acquire and keep a superior personal satisfaction. Woman s rights has supported in equivalent vocation opportunity, battling to get ladies acknowledged into the employment advertise, and what initially began as ladies strengtheningRead MoreWomen s Rights Of Women Essay1647 Words   |  7 Pagesthe early 1920’s, women thought they had achieved the unachievable. They could finally work, keep their earned wages, marry whomever they plea se, and even vote. After reaching their goal and fighting vigorously, women could taste equality and the freedom they deserved. While women still have the right to work in today’s society, women are not exactly treated equal in the workplace. Regardless of the past and the extreme measures taken to ensure equal opportunities for both men and women, there are manyRead MoreWomen s Rights Of Women1590 Words   |  7 Pagesthe 1920s, women were ignored in every aspect of their life. From politics, to social situations, women were constantly looked at as lesser. The 20s was a decade of women ready to fight for their rights. From gaining social freedoms, to getting political rights, the 20s was the first decade of feminism. Many women played key roles in the fight for women s rights through speeches, marches, and much more. The women that fought for their rights in the 1920s completely changed how women live their livesRead MoreWomen s Rights Of Women1206 Words   |  5 Pagesto speak of women and the role of women in this election, the subject of women is tiresome but necessary in a world where gender is still existent as an obstacle for most. I cannot identify what woman is. I am basing my definition from our modern understanding of woman, our general view, and the popular experience. People are using younger women voting for Bernie Sanders as proof of gender’s irrelevant in this election, that women have achieved their rights. Even if women ‘have rights now’ it doesRead MoreWomen s Rights Of Women1393 Words   |  6 Pages Women all over the world are being treated different than men. Iran is one of the places that women are being treated the worst. From restrictions to punishments, women in Iran are being treated with no respect, and that is not okay. Women’s rights activists have tried to get it to change, and have traveled to many places to try and get more people to join their movement. There are many issues with women not having the same rights as men. One of the main problems is that they are treated lessRead MoreWomen s Rights Of Women1272 Words   |  6 PagesThroughout history, women have fought a strenuous battle for equal rights. Many men, and even some women, all over the world believe that women do not share the same value and importance to society as men do. On September 5, 1995, Hillary Clinton spoke at the 4th World Conference on Women, on behalf of women all over the world. Clinton raised awareness on how women s rights are being violated and why it is important to recognize women s rights as equal to everyone else’s rights. Even today, in 2016Read MoreWomen s Rights Of Women1052 Words   |  5 PagesThe family has traditionally been the basic unit of Chinese society where women have long been charged with upholding society s values in their roles as wives and mothers. Especially in the Qing Dynasty, women were required to balance society s i deals with the reality of raising a family and maintaining a household. Throughout the imperial period and into the beginning of the twentieth century, the relationship among family members was prescribed by Confucian teachings. The revered philosopherRead MoreWomen s Rights Of Women1159 Words   |  5 PagesWomen’s Rights is an extremely ethical topic that is surrounded by ethical theories and has a lot of history. While some of the theoretical systems in ethics have helped to gain women their rights, others have assisted in preventing women rights. Women in America have seen much improvement in our modern day society regarding Women’s Rights, but what about the women in less economically stable countries? Women continue to fight against abuse, hatred, and discrimination worldwide. I will be discussing

Hiroshima, By John Hersey - 1021 Words

On August 6, 1945, the tragedy struck Hiroshima, Japan. At exactly 8:15 a.m. an atomic bomb had been dropped and ruined the lives of millions. In a book called, â€Å"Hiroshima†, written by John Hersey. Mr. Hersey was born on June 17, 1914 in Tientsin, China. He was a prize-winning journalist and writer. Keep in mind one of the earliest practitioners of the New Journalism, in which storytelling methods of fiction are immuned to realist reportage. He won three awards, The Pulitzer Prize for Fiction, Anisfield-Wolf Book Award, National Jewish Book Award for Fiction. The three main reasons that the United States bombed Hiroshima was because the Japanese attacked the Pearl Harbor naval base, the U.S. wanted to end World War II, so by dropping the†¦show more content†¦This proves how the Japanese would not surrender so the U.S. had to frighten them, so by dropping the bomb the U.S. believed that is would end the war. The second reason why the U.S. bombed Hiroshima was to end World War II. In the CNN news article called, â€Å"WHY DID THE U.S. BOMB HIROSHIMA?† Written by Ryan Browne states, â€Å"Maier, who teaches a course on World War II, said Japan was not ready to surrender unconditionally and there was a concern that a weapons demonstration would have not done the job. Such a demonstration would have detonated a nuclear weapon in a non-inhabited but observable area to compel Japan to surrender, an approach that was favored by a group of scientists and Assistant Secretary of War John McCloy, according to Rushay.† (Browne, CNN politics) The Japanese weren’t surrendering so the United States took matters into their own hands by creating the atomic bomb and dropping it on Hiroshima. This proves how the Japanese would not surrender so the U.S. had to frighten them, so they bombed Hiroshima. The last reason was drop another bomb, but this time in Nagasaki so they would suffer just like Hiroshima did in August 1945. In this article called, â€Å"THE BOMBING OF NAGASAKI† written by C N Trueman states, â€Å"Two senior American military figures – General Groves and Admiral Purnell – were convinced that two atomic bombs dropped within days of the other would have such an overwhelming impact onShow MoreRelatedHiroshima, By John Hersey Essay1413 Words   |  6 PagesMr. Tanimoto consciously repeated to himself â€Å"‘These are human beings’†(Hersey 1946), as he attempted to save paralyzed, dying men and women, in the book â€Å"Hiroshima† by John Hersey. This nonfiction book was published on August 31 1946, a year after the atomic bombing fell on Hiroshima, Japan. This publication was raw, uncensored, and truthful. John Hersey unapologetically revealed the gruesome damages done by the bombing, while also silencing those who be lieved that the atomic bomb was a justifiedRead MoreHiroshima, By John Hersey996 Words   |  4 PagesHersey, John. Hiroshima. New York: n.p., 1946. Print. Before John Hersey’s novel, Hiroshima, Americans viewed Japanese as cruel and heartless people. This warped perspective caused the majority of American citizens to feel complacent about the use of the atomic bomb against civilians. Americans, in many ways, were blinded by their own ignorance to notice the severity of the destruction suffered by not only the city of Hiroshima but, more importantly, the people who lived there. The six testimoniesRead MoreHiroshima, By John Hersey1718 Words   |  7 Pagesâ€Å"Hiroshima† was published in late 1946 and written by John Hersey. Hersey was employed by The New Yorker to Japan to explore the aftermath of the first atomic bombing done by the US. On August 6, 1945, the American bomber B-29 dropped the atomic bomb â€Å"Little Boy† over Hiroshima, Japan during WWII. He was able to examine nuclear warfare, the short-term and long-term effects, and the testing of humanity. Hersey’s intent in writing this book was to expose the lives of several survivors of the atomicRead MoreHiroshima, By John Hersey1496 Words   |  6 PagesJohn Hersey once said, â€Å"What has kept the world safe from the bomb since 1945 has not been deterrence, in the sense of fear of specific weapons, so much as it s been memory. The memory of what happened at Hiroshima†. Early morning on August the 6th 1945, the United Sates dropped atomic bombs into the city of Hiroshima, Japan. The â€Å"Little Boy† bomb which was equivalent to 20,000 tons of TNT, destroyed most of the city and killed about 130,000 people. There were few people who survived after thisRead MoreHiroshima, By John Hersey1762 Words   |  8 PagesOn August 6, 1945, Hiroshima was unfortunate to be the first city of an atomic attack by the United States. Thousands of people were not so lucky to survive and tell their story of the aftermath of the Hiroshima bombing. In the book Hiroshima, by John Hersey, he writes about the tragic experience of six lucky survivors, on the day of the bombing in Hiroshima. Hersey wrote Hiroshima to give an insight about the experience of pain, hopelessness, and difficult time for many people of what used to beRead MoreHiroshima, By John Hersey2074 Words   |  9 PagesIn his book Hiroshima, written and published in 1946, Pulitzer Prize-winning American writer and journalist John Hersey argues that people should pay more close attention to the horrors of nuclear weapons that are still a major part of life today, as citizens – especially those in Hiroshima – still continue to suffer from the aftereffects of the atomic bomb set in motion in 1945. Although he never clearly states this argument, it is seen throughout his narrative that nuclear escalation continuesRead MoreHiroshima, By John Hersey1074 Words   |  5 PagesHuman life is precious in the sense that it is all about survival. There are qualities found in humans that make survival possible. In the book Hiroshima, by Joh n Hersey, readers experience the core of humanity found in the six survivors during the days, months, and years following the atomic bomb. Through inspiration, perseverance, and a sense of community, the Japanese people demonstrated the strength of the human spirit. These six individuals were inspired and came up with clever ideas to surviveRead MoreEssay on Hiroshima, by John Hersey 942 Words   |  4 PagesTanimoto â€Å"†¦ Found a good-sized pleasure punt drawn up on the bank†¦ five dead men, nearly naked, badly burned†¦Ã¢â‚¬  (Hersey, 37) near it, he â€Å"†¦ lifted the men away from the boat†¦ he experienced such horror at disturbing the dead†¦Ã¢â‚¬  (Hersey, 37). On August 6, 1945 the United States dropped an atomic bomb on the cities of Hiroshima and Nagasaki, to end the war between them. Hiroshima, by John Hersey is a book about six survivors of the first atomic bomb ever dropped on a city. The six survivors tell theirRead MoreEssay on Hiroshima by John Hersey1446 Words   |  6 PagesHiroshima by John Hersey The non-fiction book Hiroshima by John Hersey is an engaging text with a powerful message in it. The book is a biographical text about lives of six people Miss Sasaki, Dr. Fujii, Mrs. Nakamura, Father Kleinsorge, Dr. Sasaki and Rev. Tanimoto in Hiroshima, Japan and how their lives completely changed at 8:15 on the 6th of August 1945 by the dropping of the first atomic bomb. The author, John Hersey, through his use of descriptive language the in book Hiroshima exposesRead MoreAnalysis Of Hiroshima By John Hersey734 Words   |  3 Pagesâ€Å"Hiroshima†, written by author John Hersey is based on the real life events that occurred on August 6, 1945, in Hiroshima, Japan. During these final stages of World War II, the U.S. dropped the first atomic bombs on the cities of Nagasaki and Hiroshima. Hersey captures the experience of six survivors, and the events of that day. Nearly four decades later he travels back to the city in search of the survivors and tells of their present li ves, post-war. The purpose of the novel was to connect others

Gay Marriage Persuasive Essay Free Essays

string(164) " A very concerning concept is that a vast majority of the groups that are fighting to keep the ban on gay marriage, are traditionalists and religious based groups\." When taken at face value, many Americans would not think that forbidding gay couples to marry affects them. What many fail to recognize is that these kinds of discriminatory laws reach out and touch every life in this country. For a nation to intentionally and blatantly tell one group of people that they are not entitled to the same rights and protections as other groups of people sheds a dark shadow on the rest of the nation. We will write a custom essay sample on Gay Marriage Persuasive Essay or any similar topic only for you Order Now If the government can interfere so wholeheartedly into the lives of those it is supposed to serve, then none of us are safe. Very few people actually understand why gay marriage is an issue. The overwhelming trends of â€Å"changing values†, abandoning religion, and the adaptation of new lifestyles have brought this issue to the forefront. So, if everyone is so against gay â€Å"marriage†, the nation needs to extend the rights of marriage to gays, even if it means that it needs to be done under a different title. The Legislative Branch is responsible for making the laws which govern the country. It is never possible to please all of the people, but fairness is always an option. While the traditionalists and religious majority are claiming that â€Å"Marriage is a holy union between a man and a women with vows taken before god† (â€Å"Same Sex Marriage? â€Å"); the government needs to find a position somewhere in the middle of protecting the traditional marriage, and allowing for equal rights and protections for all of its citizens. When the government stepped in and became a part of â€Å"marriage†, they essentially needed to remove the religious aspects of it in order to adhere to the long standing policy of â€Å"separation of church and state†. This was never done, and because it was never a problem, it has remained a government/religious union that many felt the need to protect because of the religious attachments. Well, it is a problem now. There are hundreds of thousands of American citizens being denied rights and protections because while they are a strong and powerful part of our population, they are still heavily outnumbered by the religious majority seeking to protect the institution of marriage. To see what must be done by the legislature to right the wrongs done by anti-gay legislation, one must understand the history of this battle and the causes for the recent influx of gay marriage supporters. This battle has been raging since the 1970’s when gay individuals first started questioning why they were not allowed to get married. At that time, most reasoned that they (gays) would just go away, that they were just looking to have the wedding, but cared little about actually being married. No one could have guessed that forty years later, the â€Å"gay† population would be doubled in size, the American idea of the â€Å"traditional family† would be drastically changed, the religious majority would be experience a major power shift, and that our supreme court would be hearing these cases on a regular basis. If one were to ask the opponents of gay marriage how we got to where we are today, they would likely respond with some kind of comment regarding the demise of the traditional family, or how integrative teaching has changed the expectations of marriage (Sharp 71). Those with a more liberal view may state that, throughout the years, science has opened the eyes of many to be more understanding of homosexuality and may therefore link it to a better tolerance for progressive ideas towards gay marriage (Bornman 30-33). The increase in the size of the â€Å"gay community† has made this an issue that must be addressed. In the 1970’s when the gay marriage debate began, it was fueled mainly by gay males, and lesbian females only. Since then, the â€Å"gay community† has increased to include gay men, lesbian women, bisexual men and women, and the transgendered community. The additions of these groups to the supporters of gay marriage, has called for a numbers increase of great magnitude. An example of this increase can be shown based on statistical data (still widely viewed as an estimate only) obtained by the Williams Institute at the UCLA school of law; in 2011 there 9 million (3. 5% of the population) that identify as Lesbian, Gay, Bisexual, or Transgender. When this number is broken down, it is reported that only 1. 7% of this 3. 5% are identified as gay men or lesbian women (Gates 1). That is less than half of the people. This increase has led to stronger lobbying and more strength in numbers. The legislature cannot simply ignore the needs and wants of 3. 5% of the American population. Another significant cause of this increase in support for gay marriage can only be described in â€Å"the changing times†. (Sharp 71) History has shown that conservative attitudes have changed dramatically throughout the years. Just looking at the basic ways of life for example can attest to the change in attitudes. In the 1950’s life was centered around the family. The wife stayed home, cooked, cleaned, and tended to the children. There were various images of the â€Å"perfect housewife† plastered all over the media- a smiling perfectly kept woman waiting at the door wearing an apron and holding a steaming hot turkey on a platter all while kissing her husband as he walks through the door from a hard day’s work. That was the image of the family that was portrayed and lived. Divorce was rare and those leading any lifestyle other than the mainstream norm, were frowned upon and shunned from communities. Obviously this is not the picture of life today. More mothers are working outside of the home. The term â€Å"latchkey kids† is now the norm. Divorce rates are at an all-time high, with single mothers never having been married to their children’s fathers being considered normal. Obviously the American opinion of family and normal has changed, thus changing the opinions of who can be a normal family as well. A very concerning concept is that a vast majority of the groups that are fighting to keep the ban on gay marriage, are traditionalists and religious based groups. You read "Gay Marriage Persuasive Essay" in category "Papers" (â€Å"Same Sex Marriage?†) As a country founded to escape religious persecution, it is highly concerning that in 2011, the opinions of the religious majority are still governing our nation. According to the U. S. Census Bureau, the percentage of the population identifying as â€Å"Christian, Catholic, Baptist, or Protestant† (the four largest religious groups in the nation) has declined from 86% in 1990, to 76% in 2008 (U. S. Census 2011 61). In addition to this, the percentages identifying as â€Å"No religion, Atheist, or Agnostic† increased from 8% in 1990, to 15% in 2008 (U. S. Census 2011 61). It can be speculated that based on the above mentioned â€Å"rule by the religious majority†, that the decline in religious individuals in America, coupled with the rise of those claiming to carry no religious beliefs, has helped the trend of supporters for gay marriage increase. An important fact that needs to be established is that gay marriage is not illegal. Each individual state has the right to create laws to govern their people. Throughout the years as couples attempted to secure marriage licenses that would recognize their same sex partnerships, states began passing statutes that define marriage as a union between man and woman. Some states determined long ago that it was wrong to discriminate and therefore, they should allow gays to be married. (â€Å"National Conference of State Legislatures†) Other states have given the title â€Å"domestic partnership† or â€Å"civil union† to the union between same sex couples. This will allow them to be placed on the same insurance policies and even in some cases file state taxes together, but little other benefits are afforded to these types of unions, and the big question is â€Å"why are these unions allowed but only under a different title? †. This calls to question the obvious. Why are the gays fighting for marriage? Some states recognize it, so they can just go there and get married (or participate in a civil union ceremony) then go home to their states and live their lives. It makes sense in theory but the big problem is that while these states have taken the steps to allow equal protections to all of their citizens, the federal government refuses to recognize these marriages- essentially rendering them invalid. It is because of this, that the solution must lie in the hands of the Federal Government, if they do not make the change, then any change made will be insignificant and superficial at best. In 1993 the Hawaiian Supreme Court ruled that denying marriage to same sex couples was unconstitutional. Uproar spread throughout the country as fear grew that this ruling would open the floodgates allowing gay marriage to be legal everywhere. As a precautionary move, in 1996 President Bill Clinton signed the Defense of Marriage Act into legislation. This put a federal ban on gay marriage, and is really where the battle begins. (â€Å"National Conference of State Legislatures†) In 2009 at the 111th congress, a bill was entered as a proposal to repeal the Defense of Marriage Act. This act was called the Respect for Marriage Act. After some bureaucratic push and pull, in March 2011, this act was signed into legislation- officially ending the government’s long standing ban on state recognized same sex marriage. (â€Å"National Conference of State Legislatures†) While this act does not directly legalize or recognize gay marriage at the federal level, it does take away the only standing legal defense that federal courts were able to use in the many cases waged to allow gay couples to have the same rights as heterosexual couples. It is a move in the right direction for lawmakers to finally end the decades long discrimination of gay individuals and couples. While the apparent causes for the influx in gay marriage support is obvious, those not involved in the battle should understand why it is an issue that needs to be solved. Marriage is not only a union made between two people, but it comes with several rights and â€Å"rewards† that are afforded only to married couples. There is the obvious tax break that is available to those filing â€Å"Married† on their federal income tax returns. The amount of money varies greatly depending on income, but it is a financial break nonetheless. There is also the issue of insurance, both health and life. While most states allow those in â€Å"domestic partnerships† to be placed on each other’s insurance, this is not guaranteed by all states and in all circumstances. This means that a gay couple cannot be on each other’s insurance. There are also issues of parenting and adoption. Each state has a different variety of laws, though some do not allow those not married to become adoptive parents. A very large and concerning issue is that of Social Security Survivor Benefits. If a man or woman works all of their lives and pays into the Social Security system and then dies, the money is left to no one because the Federal Government refuses to accept the legal marriages performed in individual states. (â€Å"Center For American Progress†) According to the Center for American Progress, there is a total of â€Å"1,138 federal statutory provisions classified to the United States Code in which marital status is a factor in determining or receiving benefits, rights, and privileges.† (â€Å"Center For American Progress†) That is a total of 1,138 rights and benefits that require a legal marriage to be considered; which is also a total of 1,138 rights and benefits currently being denied to American citizens. The effects are obviously endless, and the solution should be obvious. To properly come up with a solution to this problem, the government must look at the opinions of the majority, coupled with the rights of the minority and find a happy medium. If the government removed all ties to the term â€Å"marriage†, it would then be enabling the religious majority to continue protecting the â€Å"holy union† they so desperately feel the need to protect. This solution would require very little funding, or extreme measures, rather would just take some tricky new wording of the laws to cast a new shadow of fairness upon the nation. This idea makes plenty of sense when you break it down. In order for any man and women to legally be married, they must go to the clerk of court for their locality, and obtain a marriage license. This marriage license is a legal document signed by an employee of a government agency, therefore making marriage a government institution instead of a religious one. There is no currently no requirement that makes it mandatory to get married in a church, or by a member of a church, which goes to reason that a couple can be married without their union being religious. So the government must then decide, do we strip the traditionalists and religious groups of their â€Å"holy union† and create an uproar which will no doubt further clog the courts with cases seeking a repeal? Or should we remove our ties to this union and create our own union that is available to all citizens and would therefore afford them all of the protections and benefits of being â€Å"married†. When it is put this way, the answer is obvious. The federal government can rearrange the terminology of the laws in place today and replace all of the use of the term â€Å"marriage† with a new term. It could be â€Å"civil union† for example. This would, in turn, allow all men and women in the United States to enter into this type of union, and be protected by all laws that â€Å"marriage† currently affords to those married. The traditionalists and religious individuals that want to desperately protect the â€Å"sanctity of marriage† can still do so without having any infringement on their religious beliefs. They can still participate in marriage ceremonies but instead of picking up a â€Å"marriage license† they would need to also obtain a â€Å"civil union license† in order to have their marriage protected by the government. While this idea may put most of the opposition at bay by allowing them to keep their â€Å"marriage†, others who were not previously opposed to gay marriage might consider it too much of a change. For a country that has been â€Å"getting married† for hundreds of years, it is unreasonable to expect all of the people to suddenly change their way of thinking. To start having â€Å"civil union planners† instead of â€Å"wedding planners†, for example, is just asking too much of the people. The government must then ask the people, â€Å"is asking the American people to change their normal ways of thinking to allow for their fellow men and women to be treated fairly under the law really asking too much? † When it is a matter of something being too hard, or too much change; individual rights and freedoms should always come first. Our constitution was drafted in such a way to allow for future leaders to change or amend it as the changing needs of the nation are being met. There was a time when women were not allowed to vote. It had to be a big change for the people to suddenly change everything into such a way that would allow women to vote. There were times when whites were allowed to keep segregated from blacks and to deny blacks the use of public institutions. Laws were written to change these practices as well. People fought and died over the implementation of this new legislation, but it was put in place nonetheless. The government has asked a lot more of the people in regards to changing popular ways of thinking, and all was done in the name of equality. In 2011 this should be an easy task to accomplish. As stated earlier in this essay, times have changed, views are more liberal. Yes it will be an adjustment, but it will be one that will benefit all people eventually. The ideas as to why gay marriage has now become an issue in the forefront of American politics are endless. The effects of the constant denial of rights to American citizen are obvious and in devastating numbers. There is a plausible solution to the problem that will protect not only the wants, but the needs of several different groups of citizens. The resolution of those against it is so strong, as is that of those that carry favorable beliefs. The government has taken steps- both large and small to afford more protections to more people, but it hasn’t been enough. There needs to be new laws written, ones that can allow for all people to feel as though they are American and deserve American freedom. Studies have been done, research compiled, statistics published, and only one answer has been derived. Gay marriage is an issue, and it will not go away. How to cite Gay Marriage Persuasive Essay, Essays

Journal of Contemporary Research in Management - MyAssignmenthelp

Question: Discuss about the Journal of Contemporary Research in Management. Answer: Introduction Digital marketing and communication has its impact in every possible industry one can think of. It is now a primary mode of promotion for every business in this developing world (Armstrong et al. 2015). Australia has already attained its development and a huge number of the Australians are actively participating in social networking, regardless of age. They have completely accepted the technological innovation and using it as an integral part of their social life (Ryan 2016; Tiago and Verssimo 2014). The selected business for the fulfilment of the report is Chefs of Tandoori Second Innings, one of the famous Indian restaurants present in Adelaide. The key plans that are appropriate to address the situation are mobile marketing, SEO, social media marketing, search ad campaign, email marketing and content marketing. The reason of adding Second Innings is to demonstrate the revival of their business after the 2011 fire, which caused them, shut down the business. The significant cause, however is to put essence in the name as most of the customers are cricket lovers (chefsoftandoori.com.au. 2017). Harry and Sandy, the owner of the Chefs of Tandoori Second Innings have came a long way from India with their experience of working in five star hotels and restaurants in India and abroad. Their primary mission is not only to make Chefs of Tandoori one of the best Indian Restaurants in Adelaide, but also the finest Indian Cuisines available in whole Australia. For the completion of their mission, the company has done something no other restaurant thought of. They have transcended the cultural and regional boundaries of Indian food and accumulated all under a single menu to present the diversified flavours and cultural specialities in Adelaide. This strategic implementation has surely paid them well as they are one of the top known Indian restaurant present in Adelaide. Moreover, both the owners are cricket lovers and incorporated this as an integral part to attract their customers. It facilitated them to build a customer base that loves both Indian and the Australian cricket. Moreover, they have implemented a diversified strategy for operating in the Adelaide market. They not only serve as a traditional restaurant, but also accept online order through mobile application. They have strategies to create value with this that would be discuss in the later part. Besides, they take orders for all kinds of functions and parties (chefsoftandoori.com.au/functions. 2017). They also have banquet service and prepared separate menu accordingly to serve the customers accordingly. Operational Area The company operates not only in traditional table service, but also involve themselves in organizing functions and parties or even serve banquets (chefsoftandoori.com.au/functions. 2017). They are now taking online order for better serve their customers. This is a great way of influence the target customers in the competitive market as they are doing something different from their competitors. A considerable number of Indians have opened their restaurant business in Adelaide that are serving Indian food. However, they are limited to only one or two cultural cuisine. Taj Tandoor, Namaste Nepalese Restaurant, New Indian Restaurant are some of the major competitors that Chefs of Tandoori has in the market that have potential to challenge them (dimmi.com.au. 2017). It is important to identify the strength, weakness, threats and opportunity posed by the market and competitors for every industry. It helps the company in setting the marketing strategies accordingly(Grant 2016). While discussing about the strengths and weaknesses, it is worth mentioning that the diversified food menu for both the table and the banquet and parties is their primary strength that no other restaurant serve in the area of operation. On contrary, the massive fire that caused complete shut down of the business for nearly a year has posed devastating impact on the business (Bohari, Hin and Fuad 2017). Moreover, their food menu is prepared to attract the Indian customers to their restaurant that could also be count as a weakness. The menu and the strategy fails to attract the Australian origins. Threats and Opportunities The competition that other Indian restaurants pose on them is the biggest threat for the organization. Some of the main competitors that are mentioned earlier in the report poses accountable threat in their operation. On the other hand, the diversified food menu, online order and booking, digital marketing and use of digital medium for value creation provides them opportunity to grow faster. Moreover, growing number of Indians in Adelaide provide them an opportunity. The business has prepared their menu to attract Indians belonging from every region and culture that creates them opportunity to explore more. However, they need strategies to attract the Australian population to their doorsteps (Grant 2016). The business has already made their presence in the digital world with incorporation of social media marketing. Company has build their own website with details of their business and the products and services available in their restaurant. Moreover, they have build mobile application for their customers enabling them to order food online and book table in their restaurant. They utilize their facebook other social networking pages to update their customers of their latest events and promotion. What more the company do is to encourage their customers to provide their expert opinions over these social networking sites to understand and modify their services accordingly to meet the requirements. It also serves as a value creation process for the company. They are following a different marketing strategy in their second opening. They are now focusing on digital promotion, which successfully benefited them over this time. They are utilizing popular social networking sites for both promoting their products and getting feedbacks for the services provided to the customers. It facilitates them in value creation of their business. In addition, their facilities for making purchase using the mobile application enable their customers earn points that will provide them extra benefit on future purchases. The well-organized company website successfully communicates the products and services offered in their restaurants and specifically identify the target customer segment. Their lucrative food menu distinguishes them from other similar businesses in the area and states exactly why the customers should go for their product.They have properly positioned their product in their website. The products and services are easy to find in their website and clearly communicated to the customers. Integrated Marketing Strategy Even though the company has implemented the core principle of digital marketing in their business, they are failing in obtaining maximum benefits out of it. They are facing several challenges in their operation. The above discussion shows that they are only focusing on facebook as their social network marketing. There are various other platforms used by the by target segment. Some of the popular social networks are Instagram, twitter, Pinterest they can incorporate in their marketing strategy. The next identifiable challenge that the company face is the poor quality of content in their website (Pulizzi 2012). However, they have successful stated their offerings, target customers and the benefits; they fail to attract the customers due to its dullness. While visiting their website, it was noticeable that the company has enabled their customers to order over internet and delivery by Uber Eats. However, there was no facility provided to the customers for making online payment. Beside th ese challenges, the company has made a section for the customers to make any enquiries that also via email. No fast process is incorporated to meet the customers enquires. These are due to their lack of knowledge in digital marketing application and under qualification of the staffs hired. Necessary recommendations are made below to overcome the challenges mentioned (Leeflang et al. 2014). Recommendation and Justification The most important issue that requires attention is the content on the website. It is said that the first impression is the last. Hence, they need a more attractive website that capture the customers attention and make them read the full of its offering. It is a part of strategic marketing, which generates relevant, valuable and persistent content for attractingthe customers and build customer base to generate revenue.Hence, the business should hire a content developer with more knowledge of the field and can properly arrange the content and make it interesting(Pulizzi 2012). Making the staffs compatible for digital marketing is another necessary requirement as every employee plays important role in promotion. Staffs customer service skills should be develop accordingly to meet the need. They are currently promoting their business only through facebook, which is a major drawback for the business. The target segment explores other networking sites that are mentioned in the above section. The company needs to tap into them as well for gaining desired results. This requires more experts in the field of promotion to keep up tracking (Tuten and Solomon 2014). The company should start a help online help desk to provide fast assistance to the customers. Email assistance is surely not up to mark for modern day digital marketing. They immediately need to start customer helpline over telecommunication. Online payment is another important issue identified in the report. Chefs of Tandoori is in urgent need of enabling customers to make online payment. They need to make collaboration with the popular payment channels like paytm or directly collaborate with banks for providing safe payment options to the customers. Finally, they need to advance their search engine optimization, as it is the first necessary step towards digital marketing. This is a field, where the business is reluctant to spend money on. They need to invest more in pay per click search marketing to reach the customers. Moreover, they need to track the online traffic to develop understanding the flow of the viewer. It will help them to understand the ration of interested and rejected customers (Kritzinger and Weideman 2013). Digital Marketing Plan The digital marketing ways have been embraced by the business organizations nowadays not only to attract the customers but also to gain competitive advantage in business with ease and effectiveness. Digital marketing is nowadays one of the most effective ways or marketing the products and services delivered by a company, enhance customer satisfaction, and even allow the company to generate good amounts of revenue in business. The online world seems intimidating for the business organization, because it can help the business to grow and develop, furthermore market the products and services with ease (Chauhan and Pillai 2013). The products and services would be accessible to the customers online, just as the case of the restaurant here, for which the customers could easily order the food items and get delivered to their doorsteps and even book their seats prior to coming to the restaurant for enjoying a relaxing dinner. The digital marketing has influenced the ways customers think and perceive the products of Indian restaurant of Adelaide named Chefs of Tandoori - Second Innings by including mobile phones, display advertising and even other forms of digital medium (Wymbs 2011). Within the business environment in the present century, the competitors and potential customers have become online and it proves that a proper digital marketing plan can make a business stay ahead and ensure business growth consistently within very less time and with lesser financial resources. It has been seen that visual content created by a restaurant always grabs the attention of customers easily and they are influenced to try out the delicacies at least once. This act as free marketing techniques, as a very less cost is required to do so and the efforts are also lower when compared to other traditional marketing techniques (Miller 2012). The objectives that were needed to be achieved included increase in sales revenue and utilize the major performance indicators for tracking the progress of digital marketing. The restaurant also wanted to retain the existing customers as much as they could for generating more income and improve the business effectiveness. By implementing the digital marketing strategies through use of content marketing, social media channels use, etc., the restaurant aimed for higher traffic rate. This would be done by optimizing the search engine properly (Tiago and Verssimo 2014). The company made sure that people who watch the advertisements and promotions done through internet does not leave midway and rather check the entire website, furthermore continue to the next steps to obtain more knowledge and information about the services offered by Chefs of Tandoori - Second Innings in Adelaide. Thus, in order to achieve this objectives, the organization decided to use few major assets for enhancing th e effectiveness of digital marketing techniques and make the India originated business to successfully function within the new business environment in Australia (Holliman and Rowley 2014). Few of the major tools that could be used were Social media marketing, Search ad campaign, content marketing, email marketing, Search engine optimization or SEO and Analytics (chefsoftandoori.com.au 2017). Social media marketing The restaurant in Adelaide has wanted to engage with the customers and for that they have chosen the social media marketing plan as an useful one. It has helped the organization to gain more customers and even retained the existing ones. The social media marketing has been added to the marketing mix elements of the company to increase the brand awareness and create a sense of motivation to engage the customers with the food items offered by the restaurant (Hyder 2016). Chefs of Tandoori - Second Innings has promoted its business by thinking like the customers and made a clear statement for which the customers want to visit the restaurant. People nowadays are most likely to involve with the social media networks and due to this, social media marketing tool is effective for the business to grab the attention of customers easily and allow them to focus on the food items offered (Chaffey and Bosomworth 2012). The company has a Face book connected website where the cover page include phot os of delicious food items and customers enjoying the food. This is a quite relevant way of marketing business for free and even the cover page can be changed anytime. In Facebook, the tabs have been used to influence the users visit the restaurant. The tabs are clicked on because those show the content and relevance of the website including few popular food items along with menu items that are featured and food deals. The photos of foods are posted on the Facebook page, which are liked by people and commented upon. The positive feedbacks and responses of few customers make others look into the restaurant and try the food items (Strauss 2016). Exclusive deals and offers on foods are provided by the restaurant for the customers if they will like the page while social coupon promotions are used to create more fans and followers, further make people share the deals with their families and friends and become follower of the page as well. Ads on facebook suffer as good niche marketing tools that can target specific groups of people within a particular geographic location while the embedded videos could demonstrate he companys sustainable approaches foll owed during the production of food items. This would create positive mindset among the services users too (Jrvinen and Karjaluoto 2015). The negative comments and showing appreciation for the positive posts of the webpage could create a transparent and friendlier persona online and engage more customers easily. This would also promote word of mouth and with customers hash tagging about the food items and the restaurant, the digital social marketing plan would tend to be successful for Chefs of Tandoori - Second Innings (chefsoftandoori.com.au 2017). SEO/Analytics The Search engine optimization of SEO technique and Analytics could be used by Chefs of Tandoori - Second Innings to create a Business webpage on Google and attract more clients. It would be easy for people to locate the restaurant and even find out other details regarding booking, menu and availability of seats of the restaurant online (Chaffey, Smith and Smith 2013). The customers would be able to Google the business name and find out information about the restaurant. The organization should use Google Posts so that those could be accessible with the help of Google and even allow the company to post a minimum of 300 words with a picture of the food item for which the restaurant has been specialized (Baltes 2015). People would be able to reserve, sign up, buy as well as gain offers and beneficial deals for every purchases made. Additional links would be created by using the SEO and Analytics along with reservations URL, which should save a lot of time for the staffs. Citations are i mportant for generating more traffic in the website managed by the restaurant. The FourSquare and Yelp listings should be managed properly for creating a cost effective solution to customers services. The reviews should be responded to properly and the restaurant would be able to create a strong online brand presence. SEO could help too add menu in the search results and enable the customers to search the menu of the restaurant on Google and immediately obtain results in the form of column wise list of food items on the Google page only (Berthon et al. 2012). The mobile marketing uses the sponsored bulk SMS services to reach more customers in business and attract them quite easily. The providers of this service can be supported by financial investments done by sponsors and thus the SMS sent to customers include the ads of the sponsors. Mobile marketing allows for engaging the customers through surveys, pools and opinions, there making them part of the business and identifying their needs properly. The SMS sent to the customers include location-based deals that are irresistible for the customers and they can even look out for the major deals offered by the restaurant within the operational area (Scott 2015). A mobile website could be created for enabling the customers to navigate through the website, find out the products and even order those in case of pursuing a home delivery. Nowadays, use of mobile apps could also reach wider audience group and target the younger generation to know the recent activities of the restaurant. This would en hance brand awareness and drive the sales for the restaurant too (Saravanakumar and SuganthaLakshmi 2012). Emails could also be sent to the clients web mails where they would be getting direct links to the website and look for the food items provided by Chefs of Tandoori - Second Innings (chefsoftandoori.com.au 2017). Developing content is an essential component of digital marketing that not only drives the sales by attracting more customers, but also generates more profit in business. A blog can be created for creating a pathway for generating more network traffic and share company related information like the recipes, secret ingredients, etc. A short video consisting of the cooking activities and sustainable approaches followed by the restaurant could also be a useful content for spreading positive message to customers (Leeflang et al. 2014). Social media is an effective platform that can help to personalize the content anytime and provide visual representation to grab attention of customers. Therefore, these are the various tools used for creating an effective digital marketing plan by Chefs of Tandoori - Second Innings to influence consumer buying behavior and generate more revenue in business (chefsoftandoori.com.au 2017). Conclusion It is clear by now that the digital marketing implemented by the company is ineffective due to its incompatibility to address this issues. New marketing plan is required for them to develop customer base. The need to develop their website content and make it more attractive for convincing the customers. Secondly, they need to increase their presence in other popular social networking sites. Attention is also require in the mobile networking. They have tactically implemented in encouraging the customers in placing online order via mobile application that will gain them points. These points will benefit hem in future purchases. However, they did not enabled them to make online payment that is necessary part of online purchase. The proposed method described the necessary modification needed in mobile marketing. Other marketing plans that are mention in the discussion are also relevant in gaining customers attention and attract them for visiting the stores. Moreover, the proposed fast cu stomer helpline for assisting customers over phone will facilitate in building customer loyalty and value creation. Product positioning is also important, as it will make it easier for the customer to find the right product in the right place. It will increase the customer satisfaction level that will in turn facilitate in building customer loyalty. It could be concluded that Chefs of Tandoori that is located in Adelaide needs serious modification in their current digital marketing process. The strategies incorporated by the company is serving the company well. However, it is failing in growing the profit margin. Modification required for the business are recommended in the report. It is recommended to use the social media strategies to reaching wider audience group and attract more customers. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Baltes, L.P., 2015. 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